As Illustration Lead for the Ignitium website redesign, I developed the visual direction and created several of the 50+ illustrations featured across the site. The concept blends layers of UI elements, people, and brand shapes that make the site feel dynamic, while symbolizing the human connection behind data-driven marketing. Each illustration was thoughtfully designed to complement the surrounding copy, helping users better understand complex ideas through visual storytelling. In addition to leading illustration, I collaborated on the site’s UI design and supported QA efforts to ensure consistency and functionality throughout the experience. This was one of the most creatively challenging and rewarding projects I’ve worked on.